‘We Are Intentionally Undermonetizing Our Users’ Says Take Two CEO

Discussion in 'Gaming News Discussion' started by Calliers, Jun 2, 2017.

  1. Calliers

    Calliers Administrator Staff Member

    Oct 12, 2004
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    Take Two, and all of its subsidiaries and labels – including 2K Games and Rockstar – have been unusually good about not exploiting their users with DLC or microtransactions. While other AAA publishers have moved towards selling content piecemeal, often even holding it hostage behind RNG that you have to pay for, Take Two games have fair DLC, and minimal microtransactions- even something like GTA: Online can be played without ever having to buy a single thing with real world money.

    Speaking at the Cowen and Company 45th Annual Technology, Media & Telecom Conference [via Gamespot] today, Take-Two CEO Strauss Zelnick said that this is done on purpose. “You can’t give stuff away for free in perpetuity; there’s no business model in that,” he admitted. “But we’re not trying to optimize the monetiziation of everything we do to the nth degree. My concern is, if you do that, the consumer knows. They might not even know that they know, but they feel it.

    “Think about it anecdotally–when you paid a little too much for something, even if it was something really good, it really irks you. Paying too much for something bad is even worse. Paying too much for something really good, even if you can afford it, just leaves you with a bad feeling. We don’t want our consumers to ever feel that way.”
    Source: gamingbolt

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