Video game publishers mastered the dark art of the pre-order long ago. In return for an extra in-game costume or some cheaply made bric-a-brac, a publisher can net thousands of sales ahead of (potentially negative) reviews, and maybe in the process make extra cash off merchandise. It's nasty as it is proven. Today, publisher Ubisoft is expanding the pre-order strategy, testing the method on movie tickets with laughably expensive packages for its Assassin's Creed film. ____________ Source: The Verge
