Chevy Camaro Sales Are in a Death Spiral

Discussion in 'Petrol Heads Forum' started by Calliers, Jul 7, 2021.

  1. Calliers

    Calliers Administrator/Editor Staff Member

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    There hasn't been much good news for the Chevy Camaro in what seems like a few years. In fact, we just had some more bad news today and it looks like that trend is set to continue as second-quarter sales numbers are in for Chevy's pony car.

    Remember when, exactly a year ago today, we told you Camaro sales were "utterly collapsing?" Well, the numbers back then were bad and now they're even worse. As GM Authority reports, in Q2 2020, Chevy sold 6,675 Camaros; in Q2 2021, despite massive demand for new cars, that number has dwindled to 2,792, or less than half.

    What's the bigger picture? Well, percentage-wise, it's pretty grim. The Dodge Challenger is currently the segment leader, selling 15,052 units and garnering a massive 46 percent of the market. The kicker here is that the Ford Mustang is actually not far behind, selling 14,676 units with 45 percent of the market share. Some quick math will reveal just how dire of a position the Camaro is in. At 2,792 units sold in Q2, it represents just nine percent of muscle car sales.

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  2. Tyrsonswood

    Tyrsonswood HH's curmudgeon

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    If only they hadn't made it so ugly, sales might be better.
     
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  3. Calliers

    Calliers Administrator/Editor Staff Member

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    I think the only reason people used to buy the newer look models is because of the Transformer movies, once Bubmlebee was past this stage and the hype died down, the sales followed suit.
     

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