"Halo" no longer just a game for Microsoft

Discussion in 'Gaming News Discussion' started by MIG-31, Sep 18, 2007.

  1. MIG-31

    MIG-31 Old time Member.. Staff Member

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    Source: Reuters
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    SAN FRANCISCO (Reuters) - Microsoft Corp wants video gamers to "finish the fight" when the last chapter of its "Halo" trilogy comes out next week, but a carefully crafted merchandising strategy will make sure Master Chief lives on for years to come.

    "Halo" is crucial to the success of Microsoft's Xbox video game business, which has lost billions of dollars since it was started in 2001 as a way to counter Sony Corp's growing dominance.
     

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