Microsoft tries to reinvent the bar code

Discussion in 'Industry News' started by MIG-31, Feb 1, 2010.

  1. MIG-31

    MIG-31 Old time Member.. Staff Member

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    Remember the CueCat--the quirky bar code reader that was going to connect magazine readers with digital material?

    Well, apparently Microsoft does too. And while the CueCat meowed into obscurity, the software maker thinks that the idea made sense--that is, using a digital scanner to link printed materials with online content.

    You can think of Microsoft Tag as CueCat 2.0, though this time, it doesn't require a special device. Instead, Microsoft tags use a cell phone camera for scanning the bar code, and the digital content can pop up right there on the phone.
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    Source: C|Net
     
    Last edited by a moderator: Feb 1, 2010
  2. Matth

    Matth Flash Banner Hater

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    Couldn't remember what the one in moderately common use was called...
    QR Code - Wikipedia, the free encyclopedia
    QR Code - now it remains to be seen if Microsoft can displace this, the ability to disguise the code as a picture is clever, but hardly crucial.
     
  3. YAYitsAndrew

    YAYitsAndrew Anti-Piracy Poster Boy

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    This is pretty cool. Sign up was free so I made a tag that goes to my blog :p

    Free is nice. I could see bands putting these on stickers and slapping them up around town. The color isn't crucial to the technology but it sure does help advertise. Your eyes are drawn to it.
     

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