Thanks for the huge indepth review. The performance margin between 5870 and gtx480 isn't that much to justify the price , but it is also understandable because 5870 has been out for months and 480 is just released. I am not impressed by the noise and heat as well , but I guess XFX or Zotac can offer better cooling like Sapphire do with Ati cards . The price is the main blockade right now for me and many others , only people who are interested in Physx , Cuda and 3D will favour 480. Btw , I've read in the CCC 10.3 , it enabled 3d view for Ati cards , is that true , would be nice to know how it perform then.