Source: CVG ______________ Picture a movie trailer that shows only the first scene of the film. The camera pans across a large number of clocks, a teenager enters and causes a giant speaker to explode with a pluck of his guitar. End trailer. Are you convinced yet? Excited to see Back to the Future? Of course not. You still don't know anything about the film. You have no idea why you should care about it. You've seen nothing of its characters or plot, or of time-travelling DeLoreans. So why are most game demos so similar to this hyperbolic example? You get the first level, maybe the one after, and maybe a tutorial. At most. That's the best they can muster to represent a game they've spent years making, and that they're now trying to convince you to spend money on.