PlayStation's Play At Home Initiative Saw Over 60 Million Games Redeemed

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  1. Calliers

    Calliers Administrator/Editor Staff Member

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    Last year’s COVID-19 lockdowns saw more people staying at home and playing video games, and PlayStation's Play At Home initiative benefited with up to 60 million games being redeemed and downloaded. First launched last April, the Play At Home initiative served as Sony’s answer to free giveaways from the Epic Game Store, allowing players to download and keep certain high-quality PlayStation exclusives with no strings attached for a limited time.

    Having already started strong with titles like Journey and Uncharted: The Nathan Drake Collection, Play At Home gained much buzz over the past few months by featuring blockbuster titles like Horizon: Zero Dawn and 2016’s Ratchet & Clank, and even managed to raise money for promising indie developers in the process. Although the Play At Home program didn’t offer up any full games during its most recent giveaway in May, there was free DLC content and in-game currency available for multiplayer titles like NBA 2K21 and Brawlhalla.

    In a recent interview with GamesIndustry, PlayStation CEO and president Jim Ryan revealed that Sony’s efforts to provide gamers with free content during the difficult COVID-19 pandemic with the Play At Home initiative has led to over 60 million games being redeemed since the program started last April. “It struck us as everybody was struggling with the first lockdown, we thought this would be a nice thing to do. We were able to do it and we were very happy with the reaction,” Ryan noted during the interview, describing how the Play At Home giveaways were performed in two waves during the past two years. “And then we got through Christmas and we started lockdown again, and everybody... it was a bit miserable. We thought it would be a nice thing to reprise.” He closed the subject by musing that Sony might bring back the Play At Home initiative for a third round of giveaways in 2022 if the complications and lockdowns from COVID-19 continue into next year.
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    Source: screenrant
     

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