Rivian's Forever Fund Will Turn Nature into an EV Shareholder

Discussion in 'Petrol Heads Forum' started by Calliers, Oct 3, 2021.

  1. Calliers

    Calliers Administrator/Editor Staff Member

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    Rivian has been embracing a curious word in its marketing for the past year or two: forever. What started as the "Adventurous Forever" tagline in a series of videos in 2020 about the all-electric R1T pickup and R1S SUV became a new philanthropic mission this week with the announcement of, well, "Forever."

    Founder and CEO RJ Scaringe published a note on the Rivian website yesterday about his company's new Forever mission. The headline detail is that Scaringe promised that he will put 1 percent of Rivian's equity into Forever, a philanthropic-focused fund that he said would address "our planet's climate crisis and preserving the critical biodiversity needed for our planet's long-term survival."

    Scaringe correctly notes that automakers (and the rest of us) cannot continue to build and consume products as we have been for the past century. The "massive industrial complex" that humans have created, he writes, is "rapidly changing the composition of our atmosphere while simultaneously destroying the interlinked natural ecosystems critical for life on the planet. Our current way of life has been enabled by hundreds of millions of years of accumulated plant- and animal-based carbon in the form of fossil fuels. On our current path, we will fully exhaust this stored energy in only a few more generations and, in the process, carbonize our atmosphere, and damage natural ecosystems to such a degree that life as we know it will not be possible."

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