Sony defends PSP ad following accusations of racism

Discussion in 'Industry News' started by Iria, Jul 6, 2006.

  1. Iria

    Iria New Member

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    Source: GamesIndustry.biz
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    Speaking to GamesIndustry.biz, Sony Computer Entertainment has defended itself against accusations of racism over a controversial advert for the new 'Ceramic white' PSP.

    The advert, which has appeared on billboards in the Netherlands, shows a white woman gripping a black woman by the jaw and features the slogan: "PlayStation Portable White is coming." Many websites and forum posters have protested that the advert is racist and are campaigning for its removal.

    A Sony spokesperson has responded by stating that the ad does not have a racist message and that is part of a wider marketing campaign, telling GamesIndustry.biz: "The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model."
     
  2. shadowfield

    shadowfield New Member

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    uhh huh. Have they seen the other PSP ads?
     
  3. BiGBrOwNPimpsta

    BiGBrOwNPimpsta HH's #1 Hustla and Pimp

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    this new add is pretty bad lol
     
  4. OldBear

    OldBear Member

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    It takes a long time to build a good reputation and one mistake can tear down years of hard work. In the last year, Sony has repeatedly shot itself in the foot (or mouth-take your pick), and it will take a longer time to get their excellent reputation back. That is if they shut their arrogant mouth today.
     
  5. Dark Lord

    Dark Lord Well-Known Member

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    heh, i noticed it the first time i saw the mexican dust balls comerical.

    i just sat back, laughed, and said wow.
     

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