The "Oprah Effect" Hits Twitter

Discussion in 'Industry News' started by Iria, Apr 22, 2009.

  1. Iria

    Iria New Member

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    The "Oprah Effect" occurs when Oprah Winfrey endorses a product, service, or even cause, thus (in general) causing a rise in attention and/or sales. Market intelligence firm Hitwise says that effect has hit Twitter, based on last Friday's Oprah episode focusing on the microblogging service.
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    Source: Tech-Ex
     

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