VIVIFY, a leading brand of premium fiber optic cables, announces the world’s first 4K gaming HDMI 2.0b light-up cable, the VIVIFY ARQUUS W73. The VIVIFY ARQUUS W73 changes the way we think about cables, featuring RGB light-up effect through the cable itself. The fiber optic HDMI cable caters to console, PC, and home theater enthusiasts with support for 4K at high frame rates and color depth settings; it has been tested and approved by DPL Labs’ highest 4K certification standard for 4K compatibility, bandwidth of 18Gbps and deep color. RGB Light-Up Cable Gamers will stand out with the ARQUUS W73 HDMI cables, by having the ability to switch between a color cycling mode or 7 color options (red, orange, yellow, green, cyan, blue and purple); controlled by the included touch sensor. The patent-pending light-up cable is only made possible through experimentation with different types of plastic fiber material and countless hours of fine-tuning the light diffuser to achieve such smooth light-up for up to 15ft/4.5meters on a flat and flexible HDMI cable. Fiber Optic for Superior Data Transmission, Length & Lightness Due to its fiber optic construction, signal degradation and electromagnetic interference (EMI) are minimized to provide superior color depth, brightness, and contrast; especially over long distances compared to traditional copper HDMI cables. It is also more flexible and slimmer, and offers better signal quality without the use of external power, external boxes or converters. 4K Tested via DPL Labs The ARQUUS W73 meets the highest of audiovisual standards. It is compatible with HDR 10, HDCP 2.2 and supports 4K UHD resolution at 60Hz. It obtained DPL4K 18G-DC certification from DPL Labs, the highest standard for 4K compatibility. The certification ensures 4K compatibility at varying frame rate, color depth and color sampling settings, up to 4K60Hz @ 8-bit 4:4:4 or 12-bit 4:2:2. Availability The ARQUUS W73 is currently available to purchase on the VIVIFY website. It comes with a standard 2-year warranty and is available in 9ft (2.7m) and 15ft (4.5m) lengths at $79.99 and $99.99, respectively.