I'll be perfectly honest, that's one of the most stupid things i've ever heard you say. As a matter of fact i know how to utilise steam in a way that allows you to play a game without buying it, However it involves heavy file modification and getting hold of a .CF or similair propietary type file as far as i remember which are damned near impossible to find. With Steam, you don't buy it, you don't play it. With this new activation method, You don't buy it, you can still play it because it will take about 30 second's worth of reverse engineering to get rid of the activation script. Go back to basics with CD Keys and just work on the technology, EA's keys are flawed because they basically use the same key with a different digit on the end.