Its been a long time since i've posted here, although i lurk frequently. I guess I've been busy playing WoW. I'll offer some tips on why WoW > most other MMOs, or online experiences. 1) Incredibly varied content. Seriously, nothing you've ever played has the depth of WoW. Ever. Its like Civilisation x10. Economists study the auction house and virtual economy. Plague events are studied by the CDC for real-life comparisons and scenarios. 2) 4+ years of content building. Blizzard is a great company at evaluating what other companies/people do, internalising it, and implementing it within their game world. All the best techniques and tips from online commmunities invariably show up in WoW. 3) Low system requirements. Graphics aren't incredible, but they're pretty and stylised. No 'uncanny valley' effects. No stutter during gameplay. Very low system utilisation. which leads to... 4) Elegance of game play. The interface and how things react are very intuitive. There's a spontaneous element to extremely varied gameplay that is on par with the best FPSes. 40 man vs 40 man battlegrounds, with 8 different classes of 8 different race combinations doing any one of 20 things unique to each...all flowing together seemlessly. WoW. 5) End game is better than anything out there. I've been gaming since the early 1980s. There is *nothing better* that a 25 man raid, on a 'progression' boss kill for the first time. You've coordinated your efforts with 25 different people at an extremely challenging encounter, and your success is shared with them. Its a special moment that is worth experiencing. 6) The community. I have to stress this one alot. Alot. Once you're in a good guild of like minded individuals, its a bonding experience. You share the shame interests (WoW), you get to know eachother, and its a bond. I've had several personal friendships develop outside of WoW as a result of online experiences. As for it 'dominating' or 'controling' my life, I consider it one of specialisation. instead of spending 20-40 hrs a month playing a variety of video games, I focus mainly upon WoW. i enjoy the progression of content, the variety of content, the community aspect, and the depth of play. I've replaced alot of idle television time with WoW mainly. I consider it a richer experience, as its more social and more challenging. I hope this helps Zardon. I realise WoW isn't for everyone; I actually used to be very anti-MMO myself. Blizzard has figured out the right 'special sauce' to make it worthwile. One thing i should note: Blizzard's success with WoW is tied to its breaking the mold of previous MMOs. Where other MMOs made it incredibly challenging and time consuming to progress your character, Blizzard made it extremely easy to level your character or achieve certain goals. Aside from the absolute best PvP teams (arena) or end-game raiding, 90-95% of the game content is accessible to the casual player. I can log on for 20 mins, 3 hrs, or a day and have a variety of tasks worthy of my effort. Hardcore MMOers from the late 1990s HATE WoW because they call it 'carebear'... for myself, I think 11,000,000+ people can't be wrong.